As a seasoned expert with 30+ years in the for-profit vocational higher education sector, I have observed that the key to success lies in prioritizing student-centricity and maintaining an open mindset. Many school owners falter when they become ego-driven, risk-averse, and resistant to change. To increase revenue and EBITDA margins, owners should treat students as customers and be selective in their admissions process, ensuring a strong focus on student outcomes. By providing personalized support, fostering a positive learning environment, and adapting to feedback, schools can develop a stellar reputation, enabling them to increase tuition fees and still maintain a high demand. In essence, focusing on student success will yield exponential growth in revenue, EBITDA, and ROI, ultimately leading to a more profitable and sustainable vocational school business.